Thank you for your kind words – you are very welcome! In answer to your question. No, it means ‘paid’ digital products. So, bloggers who are earning the majority of their income from paid digital products are earning a lot more per pageview than bloggers who earn the majority of their income from ads. It makes logical sense too, as people are only doing to pay to advertise if they are going to earn more from their product sales than they spend advertising those products. Which means the ‘income per pageview’ is being split between the website which displays the ads and the company paying for the ads – and usually the company paying for the ads is earning a lot more than the website which displays the ads. Or, to put it another wat, if you run ads on your site, someone else is earning more from your pageviews than you are… selling your own products cuts out the middle man!

Found this article from Google – thank you so much for putting it together, very insightful and useful! I just had a quick question, when you say money/RPM is higher for digital products, does that include ‘free’ digital goods too like clipart, templates, and other printable goods (if ads are running on the page of course). Thanks in advance!

Aw, thank you for such kind words, Lori! Delighted you feel that way. And the answer is ‘Yes!’ SEO Jumpstart was updated at the beginning of 2024 😀 I keep it on a rolling program of updates – big changes get updated ASAP, smaller things I save up and do as a batch 2-3 times a year. Though to be honest about 90% is broadly timeless – the fundamentals of SEO have changed far less than most people realise. (For example – most of the stuff the HCU threw up: writing high quality, helpful content, prioritizing UX, establishing yourself as an authority in your niche, etc. have been in SEO Jumpstart since I launched it in 2018!)

Thanks Monika! Glad you found it useful 😀

Oh I am sorry to hear that. A lot of bloggers have been hit really hard by the HCU. I do have a few resources that can help. I recommend working through these 4:

https://www.productiveblogging.com/helpful-content-update/
https://www.productiveblogging.com/high-quality-content/
https://www.productiveblogging.com/eat/
https://www.productiveblogging.com/improve-user-experience/

Hope that helps and you get your traffic back soon.

Great to hear! You are very welcome 😀

Aw, that’s great to hear! Blogging is most definitely not dead… and there’s a ton of things you can do to speed up the process. I wrote another post here with lots of tips on how to speed things up >>> https://www.productiveblogging.com/how-long-does-it-take-to-make-money-blogging/